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WORK
Teangle
We live in a hustle culture that doesn't leave room for balance. It's all or nothing. Work harder. Move Faster. Selflessness over sanity. Progress over peace. Until one day, your spark disappears. Your fire dims. Your laughter is gone. And your body? It screams stop. Stress takes over. Sleep vanishes. Everything hurts.
Teangle is your daily rebellion against burnout culture. Each cup is your permission to pause. To breathe. To return to yourself. The teas aren't just drinks—they're your reminder that taking care of yourself is essential. Reclaim your spark. Restore your energy. Laugh hard. Live your dreams. Because balance isn't boring. It's the boldest power move you can make.
Teangle is your daily rebellion against burnout culture. Each cup is your permission to pause. To breathe. To return to yourself. The teas aren't just drinks—they're your reminder that taking care of yourself is essential. Reclaim your spark. Restore your energy. Laugh hard. Live your dreams. Because balance isn't boring. It's the boldest power move you can make.
Tea With Publyssity
Alyssa Amoroso reached out to have us create her Brand Guidelines for cohesive marketing across all channels for Publyssity and her new tea line: Tea With Pubyssity. Her vision was to have a luxurious box that doubled as decor. Inside was a clean, minimalist tea pouch. We created the logo, palletes, type family, design elements, and art direction and design for the first SKU: Binge Watch Black Tea.
Fluf
This project delivered a comprehensive visual campaign for Fluf, a brand specializing in eco-friendly organic cotton bags, with a core emphasis on visually demonstrating the harmonious relationship between the product and the natural world. The campaign aimed to showcase the bags as a natural extension of their surroundings, emphasizing their sustainable materials and the brand's commitment to environmental consciousness. We also created email templates, and developed a social media strategy to implement.
Ethos
For Ethos, we created custom coffee packaging for a single SKU in a pouch format, building upon their existing brand elements and incorporating provided inspiration. The goal was to design packaging that was both visually appealing and aligned with the brand's established identity, enhancing the product's shelf presence and appeal.
Blume
As the second full-time hire at Blume, I spearheaded the brand's strategic development and execution across all channels. We established a distinct visual identity and marketing roadmap, which fueled a rapid 500% year-over-year growth. Building a team of 14 talented women, we cultivated a highly engaged community, laying the foundation for Blume's continued success and expansion.
[Art Direction, Creative Direction, Brand Management, Packaging Design, Graphic Design, Paid and Social Creative Strategy, Email Marketing, POS, Events.]
[Art Direction, Creative Direction, Brand Management, Packaging Design, Graphic Design, Paid and Social Creative Strategy, Email Marketing, POS, Events.]
SC2
In collaboration with SC2, we undertook a comprehensive rebranding initiative designed to elevate their market presence. This involved developing a unique brand narrative, refining their market positioning, and creating a complete visual identity system. To further amplify their brand, we designed a custom website and a tailored social media strategy, ensuring a consistent and impactful brand experience across all channels.
Your Valley Echo
We developed a streamlined brand identity for the new podcast, Your Valley Echo, ensuring it communicated its value proposition and resonated with its target audience. This project included creating a brand strategy document, logo design, color palettes, typography, audio elements, podcast cover art, and social media assets, establishing a strong market presence from launch.
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