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Blume
Project Type
Brand Management
Date
2020-2023
Our Approach
Developed the Blume ethos and visual identity, creating a strategic marketing roadmap for consistent brand presence and commercial relevance. Built a team of 14 women to foster a highly-engaged community.
Key Deliverables
Full-time Brand Management for 3 years. Achieved over 500% YoY growth during our time. Contributed to significant community growth.
Photography
Megan Madden
Lindsay Swedick
Doaa Jamal
Miguel Antonio
As the second full-time hire at Blume, I spearheaded the brand's strategic development and execution across all channels. We established a distinct visual identity and marketing roadmap, which fueled a rapid 500% year-over-year growth. Building a team of 14 talented women, we cultivated a highly engaged community, laying the foundation for Blume's continued success and expansion.
[Art Direction, Creative Direction, Brand Management, Packaging Design, Graphic Design, Paid and Social Creative Strategy, Email Marketing, POS, Events.]
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